FCG Market Research

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In addition to Tom O’Connor, FCG has programmers and survey analysts on staff guaranteeing you timely execution and completion of your market research.

FCG conducts market research including market analysis, strategic positioning, segmentation, customer loyalty and retention strategies, and tactical execution. We are experts at conducting mail surveys, telephone surveys, personal one-on-one interview surveys, focus groups, and customer advisory councils.

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“The coming together of the electrical manufacturers’ community and the electrical representative community to attempt to identify and eliminate waste in our channel is invaluable to me. Being the President of a multi-disciplined rep firm, anything I can do to eliminate wasted time and effort is in essence and increase in commission dollars and the realignment of non-productive activities into revenue / customer satisfaction activities. This effort could not have been managed by either the NEMRA manufacturers group or the NEMRA Board of Directors without the professional help of Tom O’Connor and FCG. Eliminating Wasteful Activities in the Representative and Manufacturer Sales & Marketing Channels is a key strategic objective to ensure our channel is the most efficient and productive channel to get product to market.”
Jack Floyd, One Source Associates

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“In addition to providing us with specific customer service advice, Tom O’Connor has also provided us with sound marketing direction.”
George Adams, Electric Supply, Inc.

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“Tom O’Connor’s research study has pushed some of our manufacturers, who were sitting on the fence, to get serious at adapting EDI into their order entry process. In almost all of the cases, these are the companies that currently have the most arduous order entry procedures. Our company got seriously interested in a true CRM program as a direct result of the study. This has brought us to the point where we finally have only one database of customers, and shortly we hope to eliminate all other redundant libraries and databases of quotations and opportunities.”
Murray Chamney, Intralec Electrical Products