FCG conducts market research including market analysis, strategic positioning, segmentation, customer loyalty and retention strategies, and tactical execution. We are experts at conducting mail surveys, telephone surveys, personal one-on-one interview surveys, focus groups, and customer advisory councils.
We are experts at conducting Distributor Customer Satisfaction Surveys. Our Customer Satisfaction Surveys break out results by branch location, customer type (Primary, Secondary & Tertiary Customers), & market type; as well as benchmark against the median FCG client scores of 40 other Distributors.
“Tom O’Connor conducted surveys with our manufacturers and distributors and facilitated a 2-day strategy meeting with 9 of our people. The market research he did with key manufacturers and distributors was phenomenal garnering confidential candid and constructive feedback. Tom’s facilitation skills were outstanding in helping us craft an achievable long-range plan. To this day, we continue to use Tom as our adviser on our strategy.”
Jack Floyd, One Source Associates
“Tom facilitated a three-day strategy session upon which a Deliver on the Promise and Employee Satisfaction teams were formed. Tom has provided us with invaluable help in many other strategy and organizational development areas. Tom is very knowledgeable to the world of electrical distribution and not afraid to tell it like it is; and always looks at what is the very best for our organization.”
Lynn MacDonald, Werner Electric Supply
“Tom O'Connor helped us identify and address each issue that was important to our customers which not only improved customer satisfaction, but also an increase in sales!”
Bill Goodwin, Griffith Electric Supply